Merry Hill has welcomed lifestyle retailer MINISO to its Lower Mall, adding a new 2,400 sq ft store to the West Midlands shopping centre’s retail line-up.
Located adjacent to Foot Locker, the store offers toys, plush collectibles, stationery, homeware and snacks. The MINISO product range includes merchandise from Hello Kitty & Friends, Pokémon, Disney and Star Wars, alongside the retailer’s blind-box ranges.
Picture by Shaun Fellows / Shine Pix Ltd
The opening forms part of Merry Hill’s ongoing leasing strategy under Redical ownership, with the landlord focusing on new retail, leisure and lifestyle additions in response to visitor demand. Merry Hill is described as one of the UK’s top ten super-regional centres and attracts nearly 15 million visitors each year.
MINISO’s arrival adds to the centre’s wider retail offer and follows other recent openings at the destination, including Ben & Jerry’s debut UK mid-mall kiosk.
“Obtaining exciting brands like MINISO is an important aspect of our leasing strategy for Merry Hill, as we move into its next chapter under Redical ownership. It is crucial that we provide our guests with a variety of popular and unique retailers that represent our diverse demographic, keeping visitors coming back for more. MINISO’s opening does exactly this, and reinforces Merry Hill’s stellar reputation through the continued curation of best-in-class retailers.”
“Merry Hill was the logical choice for our next opening, with its impressive catchment, high footfall, and quality retail line-up. Wherever we go, we want to create an experience, with a focus on playfulness, creativity, and expression, and Merry Hill’s all-day, experiential offer provides us with a strong platform to achieve this, so we already feel at home here.”
Saad Usman, Chief Operating Officer at MINISO
The opening continues Merry Hill’s recent run of brand additions as Redical works to develop the centre’s offer for its regional catchment.
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