Harvey Nichols will launch its Autumn Winter 2025 campaign this September, aligning with Fashion Month and coinciding with the transformation of the ground floor at its Knightsbridge flagship.
Created in collaboration with illustrator Jacky Marshall, known professionally as JackyBlue, the campaign builds on an existing partnership that places bold, expressive artwork at the centre of Harvey Nichols’ visual storytelling. Marshall’s vivid use of colour and dynamic line introduces a new perspective on the season, interpreting the collections with immediacy and creative flair.
“Autumn / Winter 25 is a season defined by confidence. In colour, in cut and in creativity,” said Kate Phelan, Creative Director. “Jacky’s work captures that energy in a way that feels both relevant and unexpected, amplifying our creative vision for the season and the transformation taking shape at Harvey Nichols.”
The campaign will appear across London and Edinburgh through a targeted mix of digital, social, and out-of-home activations. These efforts are intended to communicate the season’s visual themes to a wide audience while supporting the brand’s wider strategy.
Alongside the campaign, Harvey Nichols is continuing the transformation of its Knightsbridge flagship, with particular focus on the redesigned ground floor. This update reflects an ongoing repositioning of the store, blending its heritage with a more contemporary creative direction.
