The Watches of Switzerland Group has announced the opening of a new Mappin & Webb jewellery showroom in Manchester, marking a significant development for the brand. The new location is situated in St Ann’s Square, within a Grade II listed building in a designated conservation area. The building’s exterior, including its distinctive pink façade, has been carefully restored in line with the original structure.

The new site spans 700 square metres, making it the largest Mappin & Webb showroom to date. The showroom is designed to provide clients with a premium experience, bringing together a range of luxury jewellery brands in a space that merges heritage and contemporary retailing.

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The showroom introduces a new house of brands concept aimed at celebrating both established names and emerging designers. Among the brands featured is De Beers, with its first boutique outside of London, and David Yurman, whose collection will be exclusively available in the UK through this showroom. The Italian brand Roberto Coin will also have a dedicated boutique offering handcrafted collections.

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In addition to these, the showroom includes pieces from FOPE, Messika, Chopard, Fabergé, and Mappin & Webb’s own collection. The in-house range includes a bespoke offering overseen by the Crown Jeweller. The site will also host the Watches of Switzerland Group’s pre-owned jewellery collection, launched exclusively at this location.

The interior spans two floors and has been designed with a reimagined client journey in mind. It combines luxury retail space with designated hospitality features, including a lounge, feature bar and private shopping rooms. The layout is intended to encourage exploration and enhance the overall shopping experience.

Craig Bolton, UK President at Watches of Switzerland Group, commented on the opening:

“This new showroom represents a pivotal moment for the Watches of Switzerland Group. The space reinforces the brand’s status as a custodian of tradition and modern innovations, and we are thrilled to be bring this experience to Manchester, a city with rich heritage and vibrant spirit.

“St Ann’s Square, long regarded as Manchester’s historic jewellery quarter, provides the ideal setting for this vision. This opening marks a flagship investment by the Watches of Switzerland Group in Manchester, signalling long-term commitment to multi-brand luxury retail.”

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The showroom is the latest in a series of investments by the Watches of Switzerland Group in Manchester. With existing locations across the city including another Mappin & Webb showroom, a Watches of Switzerland showroom, Goldsmiths outlets, and boutiques for TAG Heuer and Breitling, this new opening brings the Group’s total Manchester presence to eleven locations. This expansion aligns with its broader strategy to grow its footprint in key regional areas across the UK.

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