Joe & The Juice Signs For Bullring And The Oracle

Joe & The Juice has signed for two new locations across Hammerson’s portfolio, totalling more than 4,850 sq ft.

The brand will open at Bullring in Birmingham and The Oracle in Reading, reflecting continued demand for space within established retail destinations and the ongoing integration of food and beverage operators alongside traditional retail. Across Hammerson’s schemes, this trend continues to shape leasing activity.

At Bullring, Joe & The Juice will occupy a unit of approximately 2,130 sq ft, with seating for more than 50 customers. The addition contributes to the destination’s existing mix of food and beverage and retail occupiers.

The brand will also make its debut in Reading with a new store at The Oracle. The unit will span around 2,745 sq ft and include more than 40 covers, incorporating Joe & The Juice’s Scandinavian-inspired design approach.

“We’re delighted to be partnering with Joe & The Juice again. Securing two further commitments across our portfolio reflects both the quality of our assets and the confidence brands have in what we deliver. These signings are a testament to our ongoing strategy to curate a diverse and compelling F&B offer that provides great synergies with our existing and upcoming retail occupiers while resonating with our visitors.”

Alex Hill, Leasing Manager, Restaurants and Leisure, Hammerson

The signings follow the opening of Joe & The Juice’s debut at Cabot Circus, Bristol, in August 2025.

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Terry Clark

Publisher and Content Director at 365 Retail | Website | + postsBio

Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.

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