Katie Loxton and Joma Jewellery are set to open a new joint retail space at centre:mk in Milton Keynes later this year. The new 2,357 square foot unit will bring both brands together in a dual concept store format, offering a personalised shopping experience with two dedicated entrances under one roof.
This will be the brands’ third store in the UK and their first in the region, combining their strong digital presence with a physical location in one of the country’s leading shopping destinations. The store will showcase Katie Loxton’s signature personalised handbags, accessories and home fragrances, alongside Joma Jewellery’s affordable keepsakes designed to celebrate special moments.
In a first for the brand, Joma Jewellery will also introduce a one to one bracelet making experience where customers can book a one hour session to craft their own bracelet using a selection of colourful beads and charms.
Kevin Duffy, Centre Director at centre:mk, said: “The jewellery and accessories categories perform extremely well here at centre:mk and the arrival of Katie Loxton and Joma Jewellery will give our guests even more choice across our dynamic retail lineup. centre:mk’s significant regional reach and wealthy catchment makes it an ideal environment for brands like Katie Loxton to expand their physical presence, and being chosen to host their third UK store and first in the region further reinforces our position as a prime regionally dominant centre.”
Katie Loxton, Co founder and Creative Director of both brands, added: “The signing of the new flagship store at centre:mk represents a significant milestone in our UK expansion. We’re committed to providing personalised, unique, and affordable jewellery and accessories that capture memories, with a focus on quality and bringing joy to every customer. The centre’s blend of complementary brands and high footfall makes it the perfect location for both Katie Loxton and Joma Jewellery.”
The store will join a strong mix of fashion, lifestyle and gifting brands already trading at centre:mk, including Oliver Bonas, Beaverbrooks and The White Company. The addition of Katie Loxton and Joma Jewellery further strengthens the centre’s appeal to shoppers looking for meaningful and personalised products.
