Lululemon to Open First Midlands Store at Bullring Birmingham
lululemon is set to open its first Midlands store at Bullring Birmingham, delivering a new 5,700 sq ft flagship as part of the brand’s continued UK expansion.
Activewear brand lululemon is set to make its Midlands debut with the opening of a new 5,700 sq ft store at Bullring Birmingham.
The new store will present lululemon’s latest activewear collections, spanning products designed for yoga, running, training, tennis, golf and a wide range of other activities. The offer will cover womenswear, menswear and accessories.
As part of its expansion into Birmingham, lululemon plans to adopt a community-focused approach, with initiatives including local run clubs and group exercise sessions aimed at building engagement beyond the shop floor.
“We are committed to bringing the most exciting and dynamic brands to Bullring to deliver what our customers want. Bringing lululemon to the Midlands for the first time is a testament to the appeal of Bullring, a best-in-class destination with an exceptional line-up of big-name retailers.”
Paul O’Brien, Director of Leasing & Commercialisation, Hammerson
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
