Global pop culture retailer MINISO will reopen its store at Meadowhall on Monday 16 February at 12pm, returning to the South Yorkshire destination with an expanded permanent space.
The reopening follows a pop-up at Meadowhall in November 2025. The new store has been enlarged and redesigned to accommodate a broader range of the brand’s product categories, including vinyl plush collectibles, blind boxes, plush toys, beauty products, accessories and snacks. Licensed ranges such as Hello Kitty & Friends, Disney and Pokémon will also feature as part of the offer.
Permanent presence following pop-up
Saad Usman, Chief Operating Officer at MINISO UK, said the performance of the temporary store had informed the decision to establish a permanent presence.
“Following the fantastic response to our pop-up at Meadowhall in November 2025, we’re incredibly excited to return with a brand-new permanent store. The warm welcome we received from shoppers reinforced what a special retail destination Meadowhall is, and we’re proud to establish a lasting presence here. This new store allows us to bring even more of MINISO’s joyful, design-led and affordable lifestyle products to the community, creating a space where customers can continue to discover, explore and experience our world of fun every day.”
Saad Usman, Chief Operating Officer, MINISO UK
Darren Pearce, Centre Director at Meadowhall, said the brand had performed strongly during the Christmas trading period.
“MINISO was hugely popular at Christmas, so it’s great to bring back the experience for shoppers just in time for half term. With an even bigger range of its fun collectables and branded products to choose from, we have no doubt it will be a hit for all the family.
“As a leading retail destination, we’re always looking to bring brands we know our visitors love and are excited about. We’re looking forward to the doors opening once again next week as families enjoy a fun-filled day out over the half term break.”
Darren Pearce, Centre Director, Meadowhall
Opening day activity
To mark the reopening, the first 400 customers who spend £5 or more will receive a goody bag valued at £25, while stocks last. The launch day will also include a live drummer performance and a meet and greet with the brand’s mascot, PenPen.
Industry recognition: Entries are now open for the Creative Retail Awards, with over 20 categories available. Details can be found at https://www.creativeretailawards.com
