NOBULL, the global training brand, is set to launch its first permanent European concept store in the newly restored Grade II* listed Battersea Power Station. The landmark building, which opened its doors to the public in October 2022, will house the new store along with Electric Boulevard, a new pedestrianised high street for London. Founded in Boston in 2015, NOBULL is a footwear, apparel, and accessory brand that has gained a strong global community.
The new Training Club, situated in the Power Station’s Turbine Hall B, will offer a disruptive experiential concept store, allowing the NOBULL community to interact with the brand in new and hands-on ways. The Training Club will seamlessly blend shopping, café, town hall, and functional training space in a thoughtful and approachable way, consistent with NOBULL’s ethos.
NOBULL will host various events and workshops at Battersea Power Station, enabling the community to train together, socialize with other fitness enthusiasts, and attend a diverse range of classes. Sam Kitching, NOBULL’s General Manager of Europe, expressed excitement about the opportunity to bring a permanent NOBULL space to Battersea Power Station, while Sam Cotton, Head of Asset Management, said they were thrilled to have NOBULL as a new addition, providing visitors with a unique and exciting experience.
Battersea Power Station is a new “15-minute” live, work and play neighbourhood, acting as a hub for the local and wider communities, a new business quarter for the capital, and a retail and leisure destination for Londoners and international visitors. In addition to the Training Club, the Power Station also features 254 residential apartments, over 100 retail shops, restaurants and cafés, a c. 24,000 sq ft Arcade Food Hall, cinema, offices, event spaces, and Lift 109, a unique glass elevator experience that provides visitors with stunning 360° views of the London skyline.
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