Scurri Track Plus, the latest post-purchase experience solution from next-generation delivery management platform, Scurri, is revolutionising post-sale communications for retailers and brands – creating marketing opportunities to boost loyalty during the highly engaged post-purchase period – with highly-customisable, own-branded tracking emails, reducing ‘where is my order’ (WISMO) queries and protecting customer acquisition and retention.
By combining Scurri Track Plus post-purchase experience software with the Scurri delivery management platform, retailers can now control the last mile experience, from order process and beyond, through a cloud-based solution, with all customer communication white-labelled embedding client brand values and personality at each touchpoint to ensure best in class Customer delivery Experience (CdX).
The release of Scurri Track Plus comes as consumer demands for post-purchase experiences are growing. Scurri’s latest research reveals 90% of consumers see continuous post-purchase updates as a non-negotiable part of the purchasing journey. Meanwhile, a recent YouGov study revealed over half (53%) of shoppers see the post-purchase experience as the most important part of their shopping experience, with 63% saying that the fulfilment, shipping, delivery and returns stage is when they are most “emotional”.
“It’s well known that ecommerce tracking emails can get open rates around 117% higher than typical marketing emails and consumers are opting out of sales emails at higher levels than ever before, with recent research showing 57% are now opting out of promotional emails. Scurri Track Plus helps retailers personalise and customise communications during this period of exceptionally high engagement by placing the brand directly in front of their customer to improve the customer experience, boost loyalty, and deliver all-important revenue growth,” commented Rory O’Connor, CEO and Founder of Scurri.
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Scurri Track Plus offers a powerful rules engine that delivers true one to one personalised and tailored delivery communications for each and every online customer purchase, which is automated for scale. Once a shipment is manifested, tracking data then triggers a series of branded customer communications based on configured conditions set by the retailer. From branded tracking emails to branded tracking page and tracking timeline widget, Scurri Track Plus offers a level of automated personalisation not previously available for brands and retailers.
This eliminates third party tracking communications sent on behalf of a retailer, who can now maintain end-to-end communication with its customers, reducing WISMO queries and providing an unparalleled opportunity to customise messages and leverage each moment of the post-purchase journey for maximum return.
The Scurri team will be attending eCommerce Expo at the ExCeL London on September 27 – 28th at stand N70, where brands and retailers are encouraged to take part in the Retailers Grand Prix and top the leaderboard with their fastest lap. To book an appointment with the team to learn more about Scurri Track Plus contact sales@scurri.com.
