Sephora is set to open a new store at the Gateshead Metrocentre near Newcastle in early September. This expansion to the North East follows consumer demand and requests from Sephora UK’s social community.

The store will offer a range of in-store beauty services. The team of Beauty Advisers will provide quick treatments and “full glam” makeup looks. Shoppers can book services and explore Sephora Collection products and exclusive brands such as Makeup by Mario, Topicals, GXVE by Gwen Stefani, Haus Labs by Lady Gaga, One/Size by Patrick Starrr, Tarte, Vegamour, Skinfix, Adwoa Beauty, Salt & Stone, and Naked Sundays.

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Sarah Boyd, Managing Director of Sephora UK, stated: “Continuing our trend of listening to our customers and where they want to see us open, we heard the beauty community of the North East loud and clear. Metrocentre is one of the largest retail destinations across Europe, and joining the booming Shopping Centre is an exciting chapter in our continued expansion in the UK. We cannot wait to welcome all the passionate beauty lovers of the region to our store and create an iconic moment for retail in the North East.”

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Ben Cox, Director at Sovereign Centros from CBRE, added: “Sephora is one of the most talked-about retailers within the industry, and its ambitious expansion plans across the UK have sparked real excitement among consumers. Sephora will be a fantastic addition to Metrocentre, rounding off our unrivalled and compelling beauty line-up.”

The new Sephora store at Metrocentre will span 6,180 square feet. Alongside the Metrocentre location, a new store at Eldon Square in Newcastle City Centre is set to open in Autumn 2024.