Søstrene Grene to Open New Store on Solihull High Street
Danish lifestyle brand Søstrene Grene is set to open a new store on Solihull High Street, expanding its Midlands presence following Birmingham Grand Central.
Søstrene Grene is set to open a new store on Solihull High Street, bringing its Scandinavian-inspired retail concept and curated range of homewares, gifts and lifestyle products to shoppers in the Midlands.
The Solihull opening follows the launch of the brand’s Birmingham Grand Central store last year and represents the next milestone in Søstrene Grene’s expansion across the region, strengthening its presence in the Midlands and extending access to its design-led retail offer.
Solihull shoppers will be able to browse a weekly refreshed assortment spanning homewares, kitchen essentials, soft furnishings, craft supplies and seasonal décor. The range combines minimalist Scandinavian design with practical, everyday functionality.
Designed around the Danish philosophy of ‘hygge’, the store is intended to provide a calm, immersive environment. Soft lighting, classical music and Søstrene Grene’s signature labyrinth-style layout are designed to encourage discovery and exploration throughout the space.
“We want to make Scandinavian design and creativity part of everyday life. The new Solihull store gives people in the Midlands the chance to discover beautiful, practical and affordable products that make it easy to bring style and inspiration into the home.”— Mikkel Grene, CEO and Co-owner of Søstrene Grene
Jonathan Cooper, Country Manager for the North of England, Søstrene Grene
With over 380 stores worldwide, the Solihull location marks another milestone in Søstrene Grene’s UK expansion, bringing the brand closer to communities across the Midlands and giving more people the chance to experience its creative, Scandinavian-inspired approach to everyday living.
“We’re really excited to bring Søstrene Grene to Solihull. After seeing the fantastic response to our Birmingham Grand Central store, it’s clear there’s a strong appetite for our style of shopping in the region. This store will give even more people the chance to explore our homewares, seasonal finds and craft products in an immersive, Scandinavian-inspired environment and we’re excited to welcome the local community.”
Jonathan Cooper, Country Manager for the North of England, Søstrene Grene
The official launch date of Søstrene Grene, Solihull, will be announced very soon.
