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Tag: Augmented Reality

More evidence that consumers expect technology to change the look of...

The sight of shoppers gyrating in front of a mirror to see how they look in a coat or dress may be with us...

Augmented reality – what’s the ROI?

Richard Corps, managing director and co-founder of Ads Reality, explores augmented reality and its return on investment. Augmented Reality (AR) is the future of marketing...

High Street must embrace digital innovations

For years the retail industry has been at the forefront of harnessing online analytics to refine the customer experience and generate purchase behaviour online. However,...

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The Interview: World Retail Congress

The Interview’ is The Retail Exchange’s series of in-depth interviews with leading figures from the world of retail. In this special edition, recorded at...

Hitting Refresh Instore

Shared Ambition

The Interview: O2

Maximising Seasonal Success

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