LEGO is one of the most recognised toy brands in the world. In this edition of ‘The Interview’, business broadcaster Ben Bland sits down with Simone Sweeney, Vice President of Global Retail Development for LEGO Group. Originally recorded at World Retail Congress 2018 in Madrid earlier this year, she explains why discovery, joy and play are so important in physical retail experiences.

LISTEN NOW

LEAVE A REPLY

Please enter your comment!
Please enter your name here