Wunderkind, a performance marketing engine that scales one-to-one messages for top retailers, has announced the launch of a strategic partnership with Contentsquare, a digital experience analytics AI-powered platform that provides rich and contextual insight into customer behaviours, feelings and intent — at every touchpoint in their buying journey.
This strategic integration with Contentsquare allows eCommerce brands to uncover in-depth insights into the behaviour of users identified by Wunderkind campaigns. Marketers can leverage Contentsquare to determine the specific shopping behaviour of users that engage with Wunderkind campaigns and use that insight to make site changes and optimise the shopping experience, ultimately driving increased revenue. More than 50 mutual eCommerce customers will initially benefit from the collaborative user behaviour insights, with even more top retailers expected to benefit from the new partnership in the coming weeks and months.
“Wunderkind’s expertise in helping brands achieve greater customer engagement and revenue, combined with Contentsquare’s proven success in understanding the user experience, will undoubtedly empower brands to make more informed, strategic and data-driven marketing decisions,” said Michael Osborne, President, Wunderkind. “We are excited to deliver an even greater understanding of site traffic and customer behaviour to our valued clients through this partnership.”
By leveraging the Wunderkind-Contentsquare partnership, leading retailers, such as UrbanStems, Tumi, and Hugo Boss, will be able to understand more about their users, and tailor and personalise their customers’ experiences more effectively.
“Our strategic partnership with Contentsquare comes at a time when consumer demand for personalisation is accelerating in the UK,” says Wulfric Light-Wilkinson, GM EMEA at Wunderkind. “To be able to convert and retain customers, retailers need to deliver the tailored, one-to-one customer engagement experiences shoppers now expect across digital channels. To achieve this, you need rich data insights, delivered at scale, which is just what our partnership with Contentsquare unlocks for brands and retailers.”
Original research of over 2,000 UK consumers in Wunderkind’s ‘Countdown to 2023’ report revealed that 58% said personalisation would make them more likely to convert, while a further 62% would be more loyal to those brands and retailers who tailored engagement towards them. This also means the personalisation imperative is rising up the ranks of retailers’ and brands’ priorities; separate research of over 60 senior UK ecommerce and marketing professionals, also by Wunderkind, showed that two-thirds (66%) felt personalisation was a critical initiative in their current operations, while seven in 10 (71%) believed it would become increasingly important over the next 5 years.
“Contentsquare’s digital experience analytics platform helps companies better recognise customer preferences to create more human experiences using rich and contextual insight,” said Gilad Zubery, EVP Global Business Development & Partnerships, Contentsquare. “We are thrilled to partner with Wunderkind and combine our respective industry expertise to improve the customer experience, deliver even greater value in personalised messaging, and fuel the understanding, trust, and creativity brand marketers need to win in today’s competitive marketplace.”