Just Eat and Iceland has announced a new partnership that will enable customers to purchase a range of affordable, good quality food products for delivery to their homes. Initially, the partnership will launch in over 200 Iceland sites, with more than 5,000 products available for customers in locations including London, Manchester, Belfast and Leeds.
Plans are in place to expand the service to additional cities throughout 2023. Customers will be able to order items from Iceland for delivery in as little as 30 minutes via Just Eat.
Just Eat has seen rapid growth in its grocery estate in the UK, expanding to more than 2,500 sites on the platform in the last year to meet increasing consumer demand for convenience grocery. The company is the UK’s largest food delivery platform, with coverage of 97 per cent of all UK postcodes.
Amy Heather, Director of Strategic Accounts at Just Eat, said: “Our partnership with Iceland is another big step in our grocery delivery journey in the UK, bringing even more convenient grocery options to our customers.”
Justin Addison, International and Wholesale Director at Iceland Foods, added: “At Iceland our customers are our priority, and we consistently hear that they want more convenient access to our products – both on high streets across the UK and from the comfort of their homes.”
Just Eat Takeaway.com already supports over 30,000 grocery and convenience stores on its platforms globally, including partnerships with brands such as GETIR, ASDA, Sainsburys, Co-op, Ahold, Carrefour, Booker, Spar, Shell, 7-Eleven and many more.
