Disney Store is expanding its UK physical retail presence with two new concession spaces at Selfridges, extending its department store offer beyond London.
Disney Store will open two new retail destinations inside Selfridges Birmingham and Selfridges Manchester Trafford this summer, extending its physical retail presence in the UK.
The concession spaces are planned to open in mid-July and will give shoppers in the Midlands and North West access to Disney Store products and experiences closer to home. The move builds on Disney Store’s existing presence within Selfridges London and its flagship store on Oxford Street.
Selfridges London Disney Store concession
The new locations will feature curated collections inspired by Disney, Pixar, MARVEL and Star Wars™ within a premium department store environment. The product offer will include apparel, accessories, stationery, limited plush, collectibles and roleplay-inspired collections.
Both spaces have been designed for Disney fans, families and collectors, with fitting rooms included to support costume and dress-up ranges.
The openings follow Disney Store’s recent festive retail activations within Selfridges Birmingham and Selfridges Manchester Trafford, as well as the continued operation of its Oxford Street flagship and Dublin location.
“We are excited to continue expanding Disney Store’s physical retail presence in the UK through our collaboration with Selfridges. These new locations allow us to bring Disney Store closer to even more fans and families across the country, creating new opportunities for guests to connect with some of the stories, characters and products they love.”
Patrick Segar, Global General Manager of The Disney Store and VP, Retail Marketing of Disney Store
“Disney Store is more than just a place to shop – it is a destination where fans can celebrate their love for Disney and immerse themselves in the wonder of storytelling through curated products, immersive retail environments and memorable experiences.”
Patrick Segar, Global General Manager of The Disney Store and VP, Retail Marketing of Disney Store
Further details on official opening dates, launch activity and guest experiences will be announced closer to opening.
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