Lululemon has partnered with Trafford Centre to launch a branded pop-up padel court, marking the opening of the activewear brand’s significantly larger store at the centre.
Running for two weeks in July, the lululemon x Trafford Centre court occupies part of the destination’s outdoor space and adds a temporary leisure activity to its retail offer. The activation is intended to attract visitors, encourage longer stays and support repeat visits during the store launch period.
The partnership brings together sport, wellbeing and community activity, reflecting a focus by both organisations on experiences beyond conventional retail. It also responds to growing consumer interest in active, experience-led leisure.
The partners identified Manchester as one of the UK’s strongest athleisure markets outside London and Greater Manchester as one of the country’s fastest-growing padel markets.
“Today’s consumers are looking for more than just a day of shopping, they’re seeking memorable experiences. Partnering with lululemon to bring this premium padel activation to Trafford Centre is a fantastic example of how brands and destinations can work together to create something genuinely engaging. As we continue to evolve our retail and leisure offering, experiences like this play an important role in attracting visitors and encouraging longer stays.”
Kate Pearson
Portfolio Leasing Director at Pradera
The temporary court forms part of the activity surrounding lululemon’s expanded Trafford Centre store and will remain in place for the limited July run.
