Bodycare has opened a 3,000 sq ft Studio Store at Merry Hill, introducing a new retail format that combines affordable health and beauty products with a dedicated content creation space for the local community.
Bodycare has opened a new 3,000 sq ft Studio Store at Merry Hill, introducing its latest health and beauty retail concept at the West Midlands shopping destination, which is owned and operated by Redical.
Located adjacent to JD Sports, the store combines Bodycare’s established value-led product range with spaces dedicated to discovery, creativity and community activity. The format includes a fully equipped professional Creator Studio, which is available for local content creators to use free of charge.
The opening forms part of Merry Hill’s ongoing development as an all-day retail and leisure destination, introducing an additional experiential element alongside its established shopping offer. The creator space is intended to support community engagement while providing customers with opportunities to spend time in-store beyond conventional shopping.
Bodycare’s arrival also expands the centre’s health and wellness category. The retailer offers beauty, personal care, wellness products and everyday essentials, combining accessible pricing with opportunities for customers to discover new brands, products and trends.
“Merry Hill is constantly evolving to reflect the needs and expectations of our catchment, and Bodycare’s new Studio Store is a great example of how we are continuing to broaden and strengthen our offer. Its combination of health and beauty, and community activity aligns perfectly with our wider all-day proposition, while bringing something fresh and engaging to our customers, giving them another reason to visit time and time again.”
Alistair Winning, Leasing Manager, Redical
“We’re re-introducing Bodycare in a completely new way, creating stores that combine outstanding value with discovery, creativity and community. Merry Hill and its community focus was an obvious choice for our next Studio Store concept, with access to a diverse catchment and high footfall that we know will be receptive to our health and beauty experience.”
Together, the two developments strengthen Merry Hill’s health and beauty retail offer and reflect continued investment in the centre’s tenant mix under Redical’s ownership.
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
