G-STAR has opened a temporary retail space at Galeries Lafayette Paris Haussmann, running from 13 October to 8 November 2026. The Paris pop-up presents men’s and women’s collections, with an emphasis on the Arc jean, following the launch of the brand’s global FW26 campaign.
Located in the department store’s men’s building at 48 Boulevard Haussmann, the space forms part of G-STAR‘s Own the Arc campaign, which also introduces Belgian DJ and producer Charlotte de Witte as its new global brand ambassador.
Arc Jean Takes Centre Stage
The campaign centres on the return of the Arc jean, a style distinguished by its engineered construction and O-shaped silhouette. Twisted inseams and outseams rotate around the leg, creating a curved shape from waist to hem.
Own the Arc draws a visual connection between the jean’s construction, the architecture of Paris’ Arc de Triomphe and de Witte‘s career in electronic music. The campaign uses the Paris landmark as a backdrop, bringing together the brand’s denim design and its association with contemporary music culture.
De Witte’s appointment forms part of a wider development of G-STAR’s women’s business, with the campaign accompanying the relaunch of its womenswear collection.
Bringing the Campaign Into Retail
The Galeries Lafayette pop-up translates the FW26 campaign into a physical retail setting, presenting selected pieces from G-STAR’s men’s and women’s ranges alongside the Arc jean.
The renewed G-STAR Women collection is also represented within the space. The range introduces a more fluid and refined aesthetic while retaining the engineered construction, industrial references and denim characteristics associated with the brand.
The temporary location provides a setting in which shoppers can explore the collections during the campaign period, connecting the products with the imagery and design themes introduced through Own the Arc.
Expanding G-STAR’s Presence in Paris
The opening gives G-STAR a dedicated retail presence within one of Paris’ established department stores, providing access to both local and international customers.
Galeries Lafayette Paris Haussmann has also hosted other international fashion pop-ups, including MITHRIDATE’s first European retail activation in June 2026.
For G-STAR, the new space connects the brand’s global campaign with a temporary retail location in the city featured prominently in its imagery.
The G-STAR pop-up is located on the second floor of the Galeries Lafayette Homme building at 48 Boulevard Haussmann, 75009 Paris, and remains open until 8 November 2026.
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
