LOOKFANTASTIC has partnered with its long-standing beauty ambassador Molly-Mae Hague on Molly-Mae’s Icons Collection: Chapter One, an exclusive edit of eight full-size luxury beauty products launched ahead of Christmas.
Worth more than £410 and priced at £105, the collection brings together products from Jo Malone London, Estée Lauder, L’Occitane, Color Wow, ESPA, LANEIGE, Medicube and The White Company, covering fragrance, skincare, body care, haircare and home. It also includes an exclusive wearable bag and one of four limited-edition mystery charms inspired by Molly-Mae’s favourite things: Ellie Belly, a croissant, an iced coffee and a bubble bath.
The full-size products are Jo Malone London Scarlet Poppy Cologne (50ml), L’Occitane Almond Shower Oil (250ml), Color Wow Dreaming Advance Repair and Resurfacing Treatment (215ml), Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex Serum (50ml), ESPA Restorative Bath & Body Oil (100ml), LANEIGE Cerapeptide Toner & Moisturiser (170ml), The White Company Spa Restore Candle (270g) and a Medicube Kojic Acid Turmeric Brightening Gel Mask (28g). The Jo Malone London cologne accounts for the largest share of the value, at £116, followed by the Estée Lauder serum at £89.
“I am so particular about the products I use, so I wanted this edit to be some of my favourites I reach for, new finds and products I would recommend to you all.
Molly-Mae Hague, Beauty Ambassador, LOOKFANTASTIC
There are some of my favourites in there alongside some iconic ones I love that will make your self care routine easy. I hope you love it as much as I do! Lots of love, Molly-Mae x”
Molly-Mae has worked with LOOKFANTASTIC for several years, and the collection marks the next stage of the partnership. The THG Beauty-owned retailer has been extending its seasonal and gifting offer this year, including the launch of its first K-beauty advent calendar.
“Molly-Mae has been part of the LOOKFANTASTIC family for several years, and we’ve grown together throughout that time. Molly-Mae’s Icons Collection: Chapter One marks an exciting next chapter in our partnership. What makes this collection so special is how personal it is to Molly, bringing together the products she genuinely loves from some of the world’s most iconic beauty brands, and giving her community a new way to discover them all in one edit.
Keely Gough, Managing Director, LOOKFANTASTIC
Our ambition is for LOOKFANTASTIC to be more than somewhere customers shop when they already know what they want. We want to help shape what people discover, desire and talk about in beauty. Collaborations like this bring that ambition to life, combining trusted talent, iconic brands and carefully curated collections that inspire our customers to discover their next beauty favourites.”
Founded in 1996 and acquired by THG in 2010, LOOKFANTASTIC stocks more than 22,000 products from over 660 brands and delivers to more than 200 countries. Its loyalty programme has more than 3.3 million active members.
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
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