Coca-Cola lights up London with karaoke takeover of iconic Piccadilly Circus
Holidays are coming! On Thursday evening, one of London’s most famous landmarks lit up in Coca-Cola red as thousands came together to celebrate the...
John Lewis’ Christmas campaign is British public’s favourite advert with over 21,000 Twitter mentions
Today, social media management and analytics company Sprout Social released new social media data that found ‘The Beginner’ Christmas advert from John Lewis has...
When brand purpose leads to real impact
What does it mean to be a purpose-led brand? For me it’s about advocating and driving change on issues genuinely linked to our business...
Victoria Plum appoints Helen Skelton as first-ever brand ambassador
Online bathroom retailer Victoria Plum has revealed TV and radio presenter Helen Skelton as its first ever brand ambassador.
The deal is the first celebrity...
Using Promotions to Promote Your Business
There are many methods businesses can use to attract and retain customers. These include stunning displays to draw people in and let them know...
Christmas Adverts 2022
As sure as the winter nights get shorter, we can expect the arrival of Christmas adverts on our televisions, laptops and smartphones.
Each year anticipation...
Unibail-Rodamco-Westfield launches in-house retail media agency, Westfield Rise
Unibail-Rodamco-Westfield (URW), the developer and operator of Flagship retail and lifestyle destinations, announces the launch of Westfield Rise, an in-house media, brand experience and...
Superdrug announces partnership with Jack Monroe to help customers ‘shop smart’ through cost of...
Accessible health and beauty retailer, Superdrug, today announces the launch of its Shop Smart campaign in partnership with poverty campaigner and activist Jack Monroe, to help...
Klarna launches first-ever immersive sports activation bringing basketball fans worldwide closer to the game
Klarna has today unveiled “The Klarna All-Star Vault,” an interactive activation celebrating the connection between fashion and professional basketball throughout its 75-year history.
From February 18-20,...
PrettyLittleThing Enters the Metaverse with First Virtual Model
Fashion is reaching new heights with the growing opportunities proposed by the Metaverse and Global fashion retailer, PrettyLittleThing has just made a big move,...
