2020: the fourth wave of Black Friday
Black Friday has undergone a significant transformation since its inception in 2010. First it was just about the discounts. Next it was about the...
Influencer marketing boosted by Coronavirus pandemic
HypeAuditor has today released new research revealing that both influencers and brands have witnessed an uptake in influencer marketing since the outbreak of the...
Five social media trends that will redefine 2021
Hootsuite today launched its fifth annual Social Trends Report, shining a light on emerging trends in social media to help brands navigate the fast-changing...
Sprout Social outfits River Island for success on social media
The River Island social team uses Sprout Social to publish a consistent stream of high-quality content, deliver top-tier customer service and gather insights from...
Superdrug announces move to digital platforms, with new launch Superdrug TV
This week Superdrug reveals the launch of a brand new Youtube campaign, packed with exclusive content,Superdrug TV in a continued move towards more digital...
Selfridges appoints Managing Director
Selfridges & Co have today announced the appointment of Andrew Keith as Managing Director.
Andrew Keith has been President of Asia’s premier department store, Lane...
Zendesk and WhatsApp partner to enable powerful conversational experiences
Zendesk today announced expanded capabilities to its service-first CRM solutions that help companies provide real-time support across messaging channels on web, social, and mobile....
Popularity vs Personalisation: Which is a better influencer marketing tactic?
Following the coronavirus pandemic, print-advertising and in-person traditional marketing methods are coming to an end. The Advertising Standards Authority (ASA) are even hotter on regulations regarding transparent advertising hashtags #Ad...
Social’s ticking the boxes
Just when we thought the world couldn’t love social media anymore, the globe’s entire population have increased their social media consumption by 21% this...
ROI vs Awareness: Influencer Marketing’s Billion Dollar Question
As we’ve entered a brand-new decade of influencer marketing, things are changing. And rather swiftly at that.
With 63% of marketers intending to increase their...
