How Footasylum ‘locked in’ Gen Z audience
With over 65 sport and streetwear stores on British high streets and a powerful online offering, Footasylum are so much more than your everyday...
eCommerce Expo 2023 Preview
The digital landscape is ever-evolving, and with each passing year, the world of online trade witnesses significant shifts in trends, technologies, and strategies. At...
Primark Takes the Lead in Mother’s Day Social Media Engagement Among Fashion Retailers
According to a recent analysis by social media specialists Maybe*, Primark delivered the most engaging social media content among major fashion retailers in the...
TikTok to let users shop through app with Shopify deal
TikTok users will soon be able to buy items directly through the short videos on the app – something they had only been able...
TikTok creator Made by Mitchell launches first beauty pop-up in H beauty Bristol
British beauty brand Made by Mitchell, founded by 24-year-old TikTok creator and make-up artist Mitchell Halliday, has opened its first ever pop-up in H...
How Jack Dorsey helped build Twitter
Jack Dorsey has announced his resignation as chief executive of Twitter, the social media platform he co-founded in 2006.
It ends the tech entrepreneur’s second...
Aldi Emerges as Most Engaging on Social Media for Pancake Day
A recent analysis by social media specialists Maybe* has revealed that Aldi was the most engaging supermarket on social media for Pancake Day. According...
B&Q and Pinterest team up to inspire Home Front trend with unique campaign
B&Q has partnered with Pinterest to launch a new co-branded campaign, marking the retailer’s first use of the platform’s Trend Badge feature. The initiative...
The Rise of AI in Retail: Transforming the Industry Online, In-Store, and Socially
Artificial Intelligence (AI) has come a long way since its inception in the mid-20th century. The concept of AI was first formally introduced by...
Brands double-down on VR and Metaverse but consumers remain ambivalent
85% of social media marketers anticipate incorporating new technologies like Virtual Reality, the Metaverse, Cryptocurrencies, and NFTs into their social media strategy within the...
