Clarks has returned to Tottenham Court Road with a new flagship store, marking a major investment in retail as the British footwear brand continues to evolve its customer offer. The reopening introduces the brand’s most modern store concept to date and reflects its commitment to combining value, comfort and style at one of London’s busiest shopping destinations.
Located at 109 Oxford Street, the store spans two floors and launches just ahead of the festive season. It is the first to debut the Clarks Canvas retail concept, a new environment designed to highlight the brand’s evolving product range in a clean, contemporary setting. The new façade features a stainless-steel finish with the modern Clarks logo, previously used across its athletic lines, creating a polished and inviting entrance.
Inside, the space offers dedicated areas for women’s, men’s and kids’ footwear, alongside accessories. The layout is designed not only for product display but also to accommodate brand activations and community-led events, encouraging customers to engage with the store beyond traditional shopping.
The opening coincides with a wave of innovation across Clarks’ product lines, including recent launches such as Clarks Pace, a performance walking shoe using Infinity Energy Capsules for bounce and motion support, and Solevana, a recovery trainer designed for cloud-like comfort. These launches reinforce the brand’s investment in function-led design and technology-backed comfort.
Commenting on the new store, Joe Ulloa, President UK, ROI & EMEA at Clarks, said:
“We’re thrilled to return to one of London’s most iconic shopping streets with a vibrant new store concept that reflects the next chapter of the Clarks brand. We’re offering more variety than ever before, supported by fantastic quality and great value. There truly is something for everyone.”
In addition to footwear, the store carries a wider range of non-footwear products including handbags, umbrellas, socks and purses. New lifestyle additions such as water bottles, T-shirts and jumpers will be introduced in early 2026 as Clarks continues to broaden its retail mix.
