Crew Clothing has announced the launch of a new store in Muswell Hill, North London, marking the fifth London location for the premium lifestyle brand. Scheduled to open on Thursday 4th September, the 950 square foot space becomes the latest addition in the brand’s planned rollout of 20 new UK stores in 2025.
The Muswell Hill opening follows recent launches including a site in Chiswick, joining established London stores in Richmond, Paddington, and at the O2. The store will offer Crew’s Autumn/Winter 2025 collection, featuring the brand’s familiar coastal-inspired aesthetic and a range of apparel for men, women, and children.
To mark the store’s opening day, customers will be offered complimentary tasters of Nyetimber sparkling wine, and a free gift with purchases over £75.
Founded in 1993 in the coastal town of Salcombe, Crew Clothing’s identity continues to draw inspiration from its maritime heritage. Its product range includes staple items such as Breton stripe tops, heritage rugby shirts, and tailored casualwear. The brand, which started in the back of a windsurfing shop, has since grown into a national retailer, while maintaining partnerships within British sport including the England Red Roses, Lawn Tennis Association, Henley Royal Regatta, and Exeter Chiefs.
Suzanne Wildey, Head of Retail South at Crew Clothing, commented on the opening: “We’re thrilled to be opening a new location in the vibrant Muswell Hill neighborhood. We hope customers both new and existing are excited to shop our autumn range in person, and we can’t wait to welcome them through the doors with fizz and an enticing gift with purchase. We’ve had an exciting year already, with the launch of new ranges and several new store openings. We’re entering a period of growth as a business, and we’re continuing to see strong demand for bricks-and-mortar retail. Muswell Hill feels like a natural fit for the brand, we’re looking forward to opening in an area where we know there are already fans of the Crew. There’s plenty more in the works for Crew, too, and I’m so excited for what’s up and coming.”
