Goldsmiths a member of the Watches of Switzerland Group, recently reopened its showroom at the Bullring shopping centre in Birmingham. This reopening marks a significant expansion and renovation of the outlet. The enhancement of the showroom underscores the Bullring’s status as a key shopping destination in Birmingham, the UK’s second-largest city

The revamped boutique, now occupying an impressive 8,000 square feet, spans two levels. It boasts a prime location with a dual-aspect corner frontage and a striking glass façade. Notably, the store now features a dedicated entrance leading to a new Rolex section.

- Advertisement -
Goldsmiths Bullring 1

The redesigned interior of the store spotlights distinct sections for each of the major luxury watch brands it represents. These include Cartier, TAG Heuer, TUDOR, and Hublot. Additionally, the showroom presents a range of other celebrated brands. The ground floor is dedicated to a wide array of luxury jewellery from renowned designers and brands, along with Goldsmiths’ exclusive collections.

Enhancing the customer experience, Goldsmiths at Bullring has added a premium hospitality bar on the upper floor. The store is also equipped with private consultation rooms, a pop-up jewellery space, a dedicated service and repair lounge, a watchmakers’ room, and facilities for polishing and cleaning.

The 2024 Creative Retail Awards are open for entries.

The Creative Retail Awards are much more than a mere accolade; they represent the pinnacle of achievement in the retail industry. Garnering a nomination or winning one of these awards is a testament to innovation, excellence, and leadership.


Goldsmiths Bullring 2

Toby Tait, Director of Asset Management at Hammerson, commented: “Goldsmiths’ significant upsize to create one of the largest stores within its portfolio is a clear sign that The Watches of Switzerland Group share our vision for Bullring’s future. The new showroom complements the extensive line-up of leading names in jewellery within the destination, as part of a sector that continues to perform extremely across our portfolio. The new-look boutique adds more choice for our visitors, offering a premium experience to shop their favourite luxury brands under one roof.”

Craig Bolton, President of the Watches of Switzerland Group, UK, and Europe said: 

“We are pleased to announce the expansion and re-opening of the new Goldsmiths Bullring showroom which is a great reflection of the investment to the local area but also our commitment to clients to deliver the very best in watch and jewellery retail. With two floors of luxury watches and jewellery, the showroom features the very latest Goldsmiths luxury design concept with a large Rolex room, branded areas for Cartier, TAG Heuer, TUDOR, Hublot, Longines and Rado from our long-standing watch partners and branded jewellery offering from FOPE, Messika, Roberto Coin, Mappin & Webb, and Jenny Packham. 

We are proud to offer our clients the finest selection of brands in the ultimate luxury environment, with a hospitality bar upstairs our hosts will encourage clients to relax and enjoy the space.  Whether they are purchasing something new, having a timepiece serviced or looking into a timepiece from our Pre-Owned range there is something for everyone in Goldsmiths Bullring and we look forward to welcoming existing and new clients to this showroom.”

Content Director at 365 Retail | Website | + posts