Onitsuka Tiger has officially opened its global flagship store in Paris, selecting the iconic Champs-Élysées for its blend of cultural heritage, high fashion, and architectural significance. The unveiling on 3 July 2025 introduces a meticulously designed retail space that strengthens the brand’s presence in Europe.
The flagship, set within the historic Travellers Paris building at 25 Avenue des Champs-Élysées, spans two levels and showcases Onitsuka Tiger’s Yellow Concept. Designed by Milan-based architectural firm STUDIODINICATALDI, the store reflects a fusion of Japanese minimalism and Parisian elegance. The interior features Tiger Yellow accents, raw concrete, and vibrant yellow glass, creating a visually distinctive shopping environment.
A focal point of the space is a large yellow-tinted glass structure that houses the latest runway collections. The store carries a range of offerings including contemporary footwear, DENIVITA™ Japanese denimwear, heritage models, bags, and accessories.
Complementing the fashion selection, the ground floor houses Café Onitsuka Tiger. Designed as a takeaway destination, the café offers a curated menu of drinks and snacks that reflect both Japanese traditions and Parisian culinary influence. This addition is part of the brand’s evolving identity as a lifestyle label.
“The opening of our flagship store on the Champs-Élysées is a pivotal moment for our brand,” said Ryoji Shoda, Head of Onitsuka Tiger. “Designing a retail space that harmonises with the iconic streetscape of the Champs-Élysées while utilising a historic building cherished by the local community is a significant challenge. As a cultural brand that bridges Japan and the world, our goal is to create a store and environment that honours the essence of the Champs-Élysées and coexists with the city’s rich culture.”
To commemorate the launch, a private dinner event was held in Paris featuring Michelin-starred chef Ryuji Teshima, who presented a menu inspired by Onitsuka Tiger’s first fragrance line. The newly introduced ONITSUKA TIGER EAU DE PARFUM range includes four scents: ONE, TWO, THREE, and FOUR. Developed by Mark Buxton, the fragrances were crafted in Grasse, Provence, and are scheduled for a global release from autumn 2025.
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
