Onitsuka Tiger has officially opened its global flagship store in Paris, selecting the iconic Champs-Élysées for its blend of cultural heritage, high fashion, and architectural significance. The unveiling on 3 July 2025 introduces a meticulously designed retail space that strengthens the brand’s presence in Europe.
The flagship, set within the historic Travellers Paris building at 25 Avenue des Champs-Élysées, spans two levels and showcases Onitsuka Tiger’s Yellow Concept. Designed by Milan-based architectural firm STUDIODINICATALDI, the store reflects a fusion of Japanese minimalism and Parisian elegance. The interior features Tiger Yellow accents, raw concrete, and vibrant yellow glass, creating a visually distinctive shopping environment.
A focal point of the space is a large yellow-tinted glass structure that houses the latest runway collections. The store carries a range of offerings including contemporary footwear, DENIVITA™ Japanese denimwear, heritage models, bags, and accessories.
Complementing the fashion selection, the ground floor houses Café Onitsuka Tiger. Designed as a takeaway destination, the café offers a curated menu of drinks and snacks that reflect both Japanese traditions and Parisian culinary influence. This addition is part of the brand’s evolving identity as a lifestyle label.
“The opening of our flagship store on the Champs-Élysées is a pivotal moment for our brand,” said Ryoji Shoda, Head of Onitsuka Tiger. “Designing a retail space that harmonises with the iconic streetscape of the Champs-Élysées while utilising a historic building cherished by the local community is a significant challenge. As a cultural brand that bridges Japan and the world, our goal is to create a store and environment that honours the essence of the Champs-Élysées and coexists with the city’s rich culture.”
To commemorate the launch, a private dinner event was held in Paris featuring Michelin-starred chef Ryuji Teshima, who presented a menu inspired by Onitsuka Tiger’s first fragrance line. The newly introduced ONITSUKA TIGER EAU DE PARFUM range includes four scents: ONE, TWO, THREE, and FOUR. Developed by Mark Buxton, the fragrances were crafted in Grasse, Provence, and are scheduled for a global release from autumn 2025.
