Danish lifestyle retailer Søstrene Grene has announced plans to open a new store in Stirling’s Thistles Centre, bringing its Scandinavian-inspired home and lifestyle range to the Ochilview Mall this summer. The store will be the brand’s seventh in Scotland, part of an ongoing national expansion strategy.
The Stirling location will follow Søstrene Grene’s ‘Retail of the Senses’ concept, designed to provide a calm and immersive shopping experience. Stores under this model feature ambient lighting, classical music, and a labyrinth-style layout that encourages relaxed browsing.
Founded in Denmark, Søstrene Grene currently operates over 340 locations worldwide. The upcoming Stirling branch reflects the company’s growing UK presence and its increasing popularity among customers looking for homewares, crafting supplies, furniture, seasonal items and children’s products.
Mikkel Grene, Group CEO and Co-owner of Søstrene Grene, commented:
“We are of course very happy to be opening our seventh Scottish store in beautiful Stirling. Scotland continues to be a key focus for our growth, and this opening brings us closer to becoming a well-known and well-loved brand household name across the country. We’re looking forward to welcoming shoppers to the wonderful world of Søstrene Grene, a place to take a little break from the everyday and explore our affordable range of home décor, crafting, small furniture and more.”
Norma Jacob, UK Partner, added:
“Søstrene Grene’s presence in Scotland is ever expanding and with the opening of the new Stirling store, this will establish our presence within Scotland even further. Our stores aim to create more than just a shopping experience; they provide a sense of calm and discovery. Stirling’s fantastic and historic community is the perfect setting for customers to embrace our ‘hygge’ lifestyle.”
Richard Power, also a UK Partner, said:
“We’re very excited for the opening of the Stirling store and have already seen an incredibly positive response from our Scottish customers. Stirling feels like the perfect next step in our expansion across Scotland and we’re looking forward to what’s to come in 2025 – a year we hope will continue to be an incredible one.”
Gary Turnbull, Centre Director at Thistles, commented:
“We’re delighted to welcome Søstrene Grene to Thistles. This exciting addition reflects our ongoing commitment to bringing fresh, in-demand retailers to the heart of Stirling.”
The official opening date for the new store is expected to be announced shortly. Once open, it will join a line-up of existing Søstrene Grene locations across Scotland as the brand continues to grow its regional footprint.
