Vans World has surpassed 100 Million visits on Roblox, a global immersive platform where millions of people connect and communicate daily.
In Vans World, users design every aspect of their avatar and skateboard, shred their favourite virtual skate spots and compete against each other in interactive challenges.
It encapsulates the “Off The Wall” spirit perfectly, promoting self-expression, creativity, and exploration – which is why it continues to capture the imagination of millions.
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Vans World, which launched in September of 2021, is one of the longest running brand experiences on Roblox and has been on the cutting edge ever since, testing new technology and leveraging skating physics grounded in the real world techniques since the beginning.
Visitors have logged more than 8 million hours in Vans World and have been able to earn and wear free digital items and accessories for their avatars like Vans Umbrella, White-Black Classic Patch Trucker Hat, and Black Realm Backpack.
Currently there are 3 free items available for players in celebration of 100 Million visits – Vans Waffle Drip Bucket Hat, Vans Off The Wall Aura, and Vans Skateboard Wings. These items will be available until July 28.
Vans World has kept the Roblox community engaged with fresh content throughout its nearly two years of existence, driven by community feedback and brand collaborations with Gucci, The North Face, Timbaland, and Stranger Things, among other seasonal updates.
For example, a major update with BMX capability in early 2022 resulted from following recommendations directly from Vans World’s fans on the platform.
Ongoing updates to the exciting immersive world, along with iterations based on user feedback, have also resulted in a consistently high 90%+ community approval rating.
Marcus Holmström, Co-Founder and CEO at The Gang Sweden, said: “Throughout the past 2+ years, Vans has built an experience that prioritizes what is really valuable to the Roblox community. Their emphasis on quick, fun gamification, customization options, and smoothly maintaining brand integrity has helped drive success in this experience.”
