200 Degrees Coffee continues its Acts of Kindness for the Christmas period, which will see the company perform gestures of goodwill across its 15 coffee shops this festive season.
Next up, they will be hosting a Swap Shop on Wednesday 8 December – inviting customers to donate personal hygiene products at any of its coffee shops, in exchange for a free cup of coffee.
Many people in the UK do not have access to basic hygiene products, which has been further exacerbated by the pandemic. 200 Degrees is asking customers to bring new, unused and unopened items such as deodorant, shower gel, shampoo, period products, baby care items, shaving foam, household cleaning and other hygiene basics into any of its shops, which will then be distributed to local charities within each city.
The teams in each of the coffee shops have chosen local charities, which include The Booth Centre in Manchester – a community centre that provides support for people affected by homelessness, and Helping Hands in Birmingham – an organisation which provides food, blankets and other essentials to homeless people every night.
The team at 200 Degrees are continuing to spread kindness with other initiatives including its ‘12ish Days of Christmas’ campaign, which will see surprise gifting of all sorts of experiences, messages of kindness on takeaway coffee cup lids and rewarding some of its loyal customers with 200 Degrees goodies.
Will Kenney, commercial director at 200 Degrees Coffee, said: “The festive season should be a restful time of year for everyone, but sadly there are many thousands of people who are facing difficult circumstances.
“Acts of Kindness is about us trying to make a small, positive difference to people who are having a tough time and also thanking our customers for being brilliant.
“The Swap Shop alone will collect much needed products that will be distributed to the amazing communities around our shops.”