Wellness retailer Holland and Barrett has partnered with WHSmith to offer a curated range of health, wellness, and beauty products to customers travelling across the UK or abroad. The trial will see Holland & Barrett concessions added to three WHSmith Travel stores, located in Heathrow Terminal 2 airside, Gatwick North Terminal airside, and London’s Euston Rail Station.
In these dedicated Holland & Barrett branded spaces, customers will find a tailored offering of Holland & Barrett’s own brand best-selling vitamins, beauty products, and travel essentials that complement the wider WHSmith range.
Lisa Tookey, Commercial Growth Director at Holland & Barrett, said, “We’re always looking for new ways we can make wellness a way of life for even more people, and we’re delighted to be working with WHSmith to bring a selection of our range to travellers. Our aim is to test and learn through this pilot to understand how we might offer Holland & Barrett’s range of wellness products in travel locations in the future.”
Holland & Barrett concession stands can now be found at WHSmith Travel stores in Heathrow airport, Gatwick Airport, and Euston station.
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
