Outlet Shopping at The O2, operated by Waterfront Limited Partnership (a joint venture of AEG and Crosstree Real Estate Partners), is set to enhance its international retail collection with the addition of Under Armour.
In early December, Under Armour‘s new 3,949 square foot outlet will commence operations on the lower level of The O2, alongside esteemed flagship stores like Nike and Adidas. This prime positioning underscores Under Armour’s significant role in the retail sector and its commitment to offering an extensive range of products. The outlet will feature a varied selection of sportswear for both men and women, including accessories and footwear, with a particular emphasis on their comprehensive golf and running collections.
The store’s design, conceived by Under Armour’s in-house team, is in line with the brand’s innovative Factory House retail concept, aimed at providing an improved shopping experience. This new London outlet is a milestone for Under Armour, representing its initial venture into the London outlet market and a crucial addition to its expanding UK outlet portfolio.
The retail landscape at The O2 is further diversified with the arrival of Under Armour, joining a diverse array of sportswear brands such as Nike, Adidas, ASICS, and New Balance. Additionally, premium retailers including Carvela, Hackett, Levi’s, Calvin Klein, and Tommy Hilfiger are part of this eclectic mix, demonstrating The O2’s commitment to providing a comprehensive and high-quality shopping experience.
Louisa Dalgleish, Leasing Director at Outlet Shopping at The O2, has commented on the surge in popularity of the sportswear and athleisure market, underscoring its vital role in their retail strategy. The introduction of Under Armour is not just a reflection of the brand’s growing market influence but also reaffirms The O2’s status as a dynamic and progressive retail venue.
Recent performance indicators for Outlet Shopping at The O2 illustrate a trajectory of growth and success. The destination has experienced a significant uptick in footfall and sales, registering a 22% and 19% increase respectively over October 2022, and a remarkable 51% year-to-date growth compared to the previous year. These statistics reinforce The O2’s position as a leading shopping destination, continually evolving and excelling in a competitive retail environment.
