Belstaff, the iconic British heritage brand, has officially opened its new store at 48 King Street, Manchester, continuing its celebration of 100 years since its founding. The store, which opened on August 23rd, marks the next phase in Belstaff’s product and design evolution, following the design concept first introduced at its Regent Street flagship in September 2023.
Located just a short distance from Belstaff’s original Manchester store, the new space spans two floors, including an intimate VIP and event area. The store’s interior reflects the brand’s rich history while embracing modern design elements. Staffordshire Blue floor tiles pay homage to Belstaff’s hometown of Stoke-on-Trent, while hand-sewn oak furniture pieces crafted by Studio Fonk add a touch of bespoke elegance. The design concept, developed in collaboration with Scandinavian architecture and interior design studio Specific Generic, draws inspiration from Belstaff’s motoring heritage and envisions a “future garage” that balances tradition with innovation.
Manchester holds a special place in Belstaff’s history. The city is where the brand’s founders, Eli Belovitch and Harry Grosberg, first conceived the idea for Belstaff before opening their factory in Stoke-on-Trent in 1924. Now, 100 years later, Belstaff’s new Manchester store continues to honour its deep connection to the North of England.
The store will feature Belstaff’s seasonal and Belstaff Motorcycle collections for both men and women, along with accessories and footwear. The new Autumn/Winter 2024 collection and Centenary capsule will also be available, arriving in drops throughout August and September.
You can visit the new Belstaff store at 48 King Street, Manchester, M2 4LG.
