Pro:Direct Soccer is set to open a PD:FC concept store at Liverpool ONE next spring. The 6,000 sq ft unit, located on Manesty’s Lane, will bring together elite football performance gear, training apparel, lifestyle fashion and trainers in a retail format designed to celebrate the cultural and community aspects of the game.
The store’s design is influenced by Liverpool’s long-standing relationship with football and its role in shaping the sport beyond the pitch. According to Pro:Direct, PD:FC is intended to act as a cultural hub as well as a destination for product innovation and football heritage.
Sam Baldock, Chief of Brand at Pro:Direct, said:
“Liverpool is a global icon of football culture – a city where history, passion, and creativity have shaped the game’s identity. Bringing our PD:FC concept to Liverpool ONE is about more than opening a store; it’s about cementing our vision in one of football’s defining cities. Located in the heart of the city, Liverpool ONE was the clear home for our city debut, and we can’t wait to welcome everyone through the doors.”
Situated above PD:FC, Crossbar will occupy 25,000 sq ft across two floors. The venue will offer immersive football boxes equipped with reactive projection, motion tracking and surround sound. It will also feature a bar, casual dining area, and an upper-level restaurant called Club 11.
The dual letting has been confirmed by Landsec, which owns and manages Liverpool ONE. Rob Deacon, Director of Asset Management at Liverpool ONE – Landsec, commented:
“Experience is at the heart of everything we do at Liverpool ONE and we want to create enjoyable moments for visitors every time they are here. Crossbar will be a strong new anchor that provides even more reasons to visit or lengthen an existing trip. Joined by PD:FC’s city debut, the brands further reaffirm Liverpool ONE’s position as one of the UK’s leading retail and leisure destinations.”
As part of its wider expansion strategy, Pro:Direct Soccer is also preparing to open a larger PD:FC flagship at Manchester Arndale. The 9,180 sq ft site will span two floors and serve as a major retail hub for the brand in the north west.
The Liverpool ONE lettings complete the 38,000 sq ft reconfiguration of the former Flannels and Beauty Bazaar Harvey Nichols units, alongside the recently opened 7,000 sq ft Anthropologie store.
