Wild And LoveShackFancy Launch Refillable Collection
The collaboration brings LoveShackFancy’s floral prints to Wild’s refillable personal care formats, with availability planned through Boots, Target and Wild’s own website.
Refillable personal care brand Wild has partnered with global fashion and lifestyle brand LoveShackFancy on a limited-edition collection.
The collaboration brings four LoveShackFancy floral designs to Wild’s refillable deodorant, body wash and lip balm cases. In the UK, the Wild x LoveShackFancy collection will be available at Boots and on Wild’s website from 5 July. In the US, the collection will launch in Target stores nationwide as part of the retailer’s Back to School campaign from 5 July.
The collection applies LoveShackFancy’s floral and vintage-inspired design language to Wild’s refillable personal care formats. It features four prints across cases for deodorant, body wash and lip balm, extending the fashion brand’s visual identity into bathroom and daily routine products.
“We’ve always been huge admirers of LoveShackFancy at Wild, so this partnership has been blossoming for some time. Because our products are refillable, the cases are designed to stay with you for years, which means design is a huge part of what we do. We want our products to look as good on your shelf as they perform in your daily routine. LoveShackFancy’s romantic aesthetic felt like the perfect fit, and together we’ve created a collection that’s playful, enchanting and brings a little extra joy to our bathrooms.”
Eli Miansrow, Head of Brand at Wild
The four exclusive LoveShackFancy designs are Rosa Beaux, Everblooming Rosette Ditsy, Sunrise Patchwork and Rose Heart.
Each design can be paired with Wild scents inspired by the spirit of LoveShackFancy: Brown Sugar & Vanilla, Hibiscus & Coconut, Summer Berries and Pear Blossom.
The limited-edition collection will be available through Boots in the UK, Target in the US and Wild’s website from 5 July.
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