Baby and parenting retailer ebebek has signed for a 9,689 sq ft store at Merry Hill, marking its first UK location outside the South East.
The store will be located in the Lower Mall at Merry Hill, adjacent to Asda, and will stock specialist baby and parenting products from a range of brands. The ebebek store will offer car seats, pushchairs, furniture, clothing, toys, and feeding and weaning products.
The signing forms part of ebebek’s plans to expand across key UK markets during 2026 and beyond. Since entering the UK, the retailer has invested in both physical stores and its omnichannel operation.
According to the retailer, Merry Hill was selected because of its West Midlands location, varied demographic and concentration of young families and parents. The signing follows Redical’s acquisition of the shopping and leisure destination earlier this year.
“Our offer continues to grow and diversify as a direct result of the stellar reputation we have built over the last five years, as a top ten UK super regional. As we enter this new chapter of Redical ownership, brands recognise the importance of operating within Merry Hill, and ebebek signing for its first store outside the South East attests to this. We know the brand will resonate with the destination’s extensive reach and family demographic, and look forward to their success.”
Alistair Winning
Leasing Manager, Redical
“The signing of our Merry Hill store is another exciting step forward in our UK growth journey. As we continue to invest in the UK market, our focus remains on bringing ebebek’s unique retail experience closer to families across the country. The West Midlands represents a key region for us, with a strong and growing community of parents seeking trusted baby and parenting products. Merry Hill offers an excellent opportunity to connect with these families in a well-established retail destination, and we look forward to becoming part of the local community.”
Faruk Giray
UK Country Director, ebebek
The announcement follows MINISO’s recent opening of a 2,400 sq ft store at Merry Hill. The Lower Mall unit stocks toys, plush collectables, stationery, homeware and snacks.
Time Retail Partners and JLL acted for Redical, while Orme Property represented ebebek.
