Skin Cupid Takes K-Beauty Roadshow Across Four UK Cities
The retailer’s first physical events outside London will bring six Korean beauty brands to four UK cities, combining product discovery, a Jeju Island-inspired setting and limited-edition offers over four weekends.
Skin Cupid is taking its first Summer Roadshow to Manchester, Edinburgh, Leeds and Birmingham, with a Jeju Island-inspired K-beauty pop-up running across the four cities from 28 August to 20 September 2026.
The programme marks the first time Skin Cupid has staged a physical event outside London. Six Korean beauty brands — ANUA, PURITO SEOUL, KUNDAL, MIXSOON, MANYO and DEAR, KLAIRS — will take part, giving visitors an opportunity to discover and buy products in person.
Jeju Island-Inspired Pop-Up
The roadshow takes its visual theme from Jeju Island, the volcanic island off Korea’s southern coast known for its tangerine groves. The temporary environment will use tangerine-grove elements alongside spaces intended for photography and content creation.
Renders show an orange-and-green kiosk format incorporating striped awnings, planted surfaces, shelving and tangerine-inspired product displays.
Products And In-Person Offers
At each stop, Skin Cupid will sell a limited-edition Jeju Island Summer Tote for £15. It will contain five travel-size products: the ANUA PDRN Mini Serum (10ml), MANYO Pure Cleansing Oil (55ml), MIXSOON Bean Cream (15ml), PURITO SEOUL Oat-In Calming Gel Cream (15ml), and either the KUNDAL Protein Bonding Treatment or Protein Bonding Shampoo (50ml).
The first 1,000 visitors at each location will also receive a full-size DEAR, KLAIRS Midnight Blue Youth Activating Drop (20ml), which retails at £28.
Visitors will be able to receive 20% off a selection of products from all six participating brands, with the offer available in person at the roadshow.
The Summer Jeju Roadshow is our way of creating joy and giving love back to our community. Instead of asking them to come to us, we are bringing Skin Cupid to them, in the major cities where so many of our Cherubs are based. It is a chance to be physically present with the community we have built, and to welcome new Cherubs meeting us for the first time. More than anything, we wanted the Roadshow to be a way of telling these cities, very clearly, how much they mean to us, while bringing some joy alongside a few of our favourite products from the brands we cannot stop talking about.
Melody Yuan Founder & CEO of Skin Cupid
Roadshow Dates And Locations
Manchester — 28–30 August:Manchester Arndale, M4 3AQ. Friday and Saturday: 10am–8pm; Sunday: 11:30am–5:30pm.
Edinburgh — 5–6 September:St James Quarter, Register Square, 1 Leith Street, EH1 3SS. Saturday: 10am–8pm; Sunday: 10am–6pm.
Leeds — 12–13 September: Briggate, LS1 6BG, between FLANNELS and Santander. Saturday: 10am–7pm; Sunday: 11am–5pm.
Birmingham — 18–20 September: Rotunda Square, Bullring, St Martin’s Walk. Friday and Saturday: 10am–8pm; Sunday: 11am–5pm.
The UK is one of the fastest-growing Korean beauty markets in the world, and the brands joining us on the Summer Jeju Roadshow are ones we have either helped build here from the ground up, or ones our community has been asking for by name for years. Every one of them treats the UK as a strategic priority, and it is not hard to see why.
Melody Yuan Founder & CEO of Skin Cupid
Skin Cupid’s product range spans Korean skincare, haircare and beauty, while the retailer refers to members of its community as “Cherubs”. The Summer Roadshow will conclude in Birmingham on 20 September 2026.
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
