Läderach Expands Selfridges London Chocolate Concession
Läderach has opened a larger concession in Selfridges London’s refreshed Chocolate Hall. The 35 sq m space brings its fresh chocolate counter, wider gifting range and new hot chocolates together in one location.
Swiss chocolatier Läderach has expanded its concession at Selfridges London, moving into a 35 sq m space within the department store’s refreshed Chocolate Hall. The larger counter opened on 14 September 2026, following the launch of its original Selfridges location in March 2025.
The expansion gives more space to Läderach’s FrischSchoggi counter, where large chocolate slabs are broken to order and sold by weight. The selection includes FrischSchoggi Dubai alongside other flavours. The concession also carries a broader assortment of pralines, truffles, chocolate tablets, figures, gifts and seasonal products made in Switzerland.
Its autumn range is joined by a new hot chocolate offer in Hazelnut Milk, Dark and Matcha varieties. Together, the products extend the range available at the counter beyond the original concession.
“Our original Selfridges counter has introduced so many new customers to Läderach over the past year and a half, so we are delighted to be expanding into a much larger space as part of the newly refreshed Chocolate Hall.
“Selfridges is known around the world for bringing together exceptional brands and experiences, making it the perfect setting in which to showcase more of what makes Läderach distinctive. From our signature FrischSchoggi to our handcrafted pralines and seasonal creations, the new concession will give customers the opportunity to explore a far greater selection of our chocolate.”
Kari Nigro, UK General Manager, Läderach
The move follows other London openings for the Swiss brand, including a High Street Kensington store. Selfridges has also refreshed other food and drink spaces in London, including JENKI’s matcha bar earlier in 2026. The expanded Läderach concession is now open in the Chocolate Hall.
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
