Influencer marketing for beginners
How do you as a business alter your communication towards a more humanistic approach, using media channels that your potential customers use in their...
Price comparison sites don’t always give the full picture
Though more than three quarters (77%) of Brits already use online price comparison websites (PCWs), UK shoppers are not aware that most of these...
The power of VR
The best retail designers are not only great ideas people, they’re also highly skilled at explaining and selling in their concepts. Charisma and eloquence...
Episode 4: Is Mainstream Retail Dead?
They really don’t make stores like they used to – but why? For retailers, being “mainstream” has become a problem. From the rise of...
Opinion: The ‘connected’ associate
In recent years many conversations within the retail sector have focused on the relationship between online and offline trade. A superficial observation of online...
The rise of same-day and next day delivery
Same-day delivery is of course a great thing. We would all love to receive the products we ordered online within a few hours. However,...
High Street must embrace digital innovations
For years the retail industry has been at the forefront of harnessing online analytics to refine the customer experience and generate purchase behaviour online.
However,...
More evidence that consumers expect technology to change the look of retail
The sight of shoppers gyrating in front of a mirror to see how they look in a coat or dress may be with us...
The human aspect
Over the last five to 10 years we’ve all witnessed the changing face of the retail store. The early signs were evident; Abercrombie and...
Augmented reality – what’s the ROI?
Richard Corps, managing director and co-founder of Ads Reality, explores augmented reality and its return on investment.
Augmented Reality (AR) is the future of marketing...
