eyezon, the on-demand human centric social shopping platform that connects, in real time, e-commerce shoppers with retail sales agents, friends, family and even product and category experts, via live streaming sessions, is expanding to the UK.

Foundry’s former Enterprise Sales Manager, Pedro Guimarães, has been hired as Head of Business Development to lead eyezon’s EMEA initiatives from London.  The ecommerce solution, which launched in Russia in 2019, counts Adidas, De’Longhi, Panasonic, The Body Shop, VW and LG as clients.

Pedro Guimarães will spearhead EMEA growth

Maria Tikhonova, chief operating officer and co-founder, eyezon, says: “The UK is a key territory in which to demonstrate our number one priority – the breaking down of customer experience barriers that typically result from traditional ecommerce platforms.  Our unique proprietary technology mitigates against what we see as the commoditisation of the customer journey. It helps retailers move away from on-demand transactions to on-demand customer experience and facilitates quicker purchasing decisions for consumers.”

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Dragorad Knezi, CEO and co-founder, eyezon, adds:  “At the moment, retailers’ pursuit of big data is leading to bad traffic.  This is to the detriment of retailers and consumers alike.  eyezon enhances AI to achieve high customer loyalty rather than diminishing it.  The UK represents the ideal foundation from which to take our product to the next level, due to the wealth of exceptional talent we are able to source here.”

Pedro Guimarães, Head of Business Development, eyezon, concludes:  “I look forward to delivering the premium quality eyezon experience to partner brands and customers and utilising the UK base as a springboard for further expansion across Europe in 2022.”

In Q1 2022, eyezon will roll-out a number of products in the region including:  showrooms, broadcasts, live analytics, ads and a see live feature.