Silverburn has announced the opening today of a new store for the British fragrance house Jo Malone London. The boutique will showcase the brand’s signature fragrances, bath and body collections, home scents and seasonal editions—each designed to be worn solo or layered to create a personalised scent experience.
The arrival of Jo Malone London further reinforces Silverburn’s standing as Scotland’s premier retail destination. In 2025 alone, the centre has welcomed a string of notable new brands including H beauty, HARIBO UK, Pull & Bear and Bershka, as well as the leisure attraction King Pins. Anticipated openings such as Stradivarius and Wingstop UK are also on the horizon.
David Pierotti, General Manager of Silverburn, said:The arrival of Jo Malone London marks another significant step in our Silverburn story, allowing us to offer another truly special addition to our retailer mix. After an award‑winning year for Silverburn, Jo Malone London is set to be a real favourite with our guests, who can now discover and enjoy its full range of luxury fragrances.
Lizzie Brady, Vice President, General Manager of Jo Malone London, added:We are delighted to announce the opening of our new Jo Malone London store in Glasgow at Silverburn. As Scotland’s leading retail destination, Silverburn offers the perfect setting for Jo Malone London with its vibrant mix of contemporary style and timeless sophistication.
Silverburn’s lively energy and position at the heart of Glasgow make it a natural home for the British craftsmanship and refined elegance that Jo Malone London represents. We believe this exciting new location, in the midst of Glasgow’s thriving shopping scene, will provide the ideal backdrop to welcome guests into the world of Jo Malone London.
The new store aligns with Jo Malone’s broader retail expansion plans and adds a luxurious dimension to the scent and beauty offerings available at Silverburn.
