The Korean beauty specialist will join SouthGate Bath as part of its 2026 expansion programme, bringing more than 1,000 skincare, makeup and haircare products to the city.
PURESEOUL is to open its 16th UK store at SouthGate Bath, marking the Korean beauty retailer’s first location in the South West.
The new store forms part of the brand’s wider 2026 expansion programme and will offer more than 1,000 Korean skincare, makeup and haircare products. PURESEOUL works directly with more than 60 brands, including Torriden, RealBarrier and Sungboon.
The signing has been announced by British Land, which manages SouthGate Bath as part of its asset, development and property management remit. The retail-led destination is continuing to expand its beauty offer, with SpaceNK also set to open at the scheme.
“PURESEOUL is an exciting brand that will bring something truly distinctive to Bath’s retail landscape. K-Beauty has huge momentum with UK consumers, and PURESEOUL’s highly sought-after product ranges and strong brand following make it a fantastic addition to SouthGate. With the upcoming arrival of SpaceNK, we’re continuing to evolve the destination with brands that reflect today’s customer expectations and desires, creating a complete experience unique within the region.”
Laurence Budden, Senior Asset Manager, British Land
“Bath is a key part of our 2026 expansion. As a globally visited city with a deep-rooted connection to wellbeing, it felt like the perfect place to bring K-beauty closer to the South West. It’s also one of the few cities where physical retail still feels genuinely exciting and brings us closer to doubling our store count this year.”
Leslie Tang, CEO and Co-Founder, PURESEOUL
The move follows continued growth in demand for K-Beauty in the UK. An opening date for PURESEOUL’s Bath store has not yet been confirmed.
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