Selfridges has announced a landmark festive collaboration with Disney, marking the 100-day countdown to Christmas with a seasonal campaign set to transform its London, Manchester, and Birmingham stores into immersive holiday showcases. Under the banner ‘A Most Magical Christmas’, the partnership promises a nostalgic celebration of beloved characters and stories through elaborate displays, exclusive product collaborations, and in-store experiences.
Bringing Disney Magic to the High Street
The official launch on 6 November will see Selfridges unveil 18 themed window displays across its locations, each infused with familiar Disney charm. These windows form just one part of a wider retail theatre that includes over 60 brand collaborations, two limited-edition designs of the retailer’s signature yellow shopping bag, and a full-scale festive façade at Selfridges London.
The campaign draws inspiration from classic Disney motifs and the sentiment that “You’re never too old to be young”, inviting visitors to revisit the characters and stories that shaped their childhoods. Iconic figures such as Mickey Mouse, Donald Duck, and Tinker Bell will feature prominently, alongside specially commissioned fashion items and curated gift selections for all ages.
Retail Meets Storytelling
The Selfridges x Disney collaboration builds upon a relationship between the two brands that dates back more than 70 years. As early as the 1950s, Selfridges hosted animated displays above its main entrance featuring Alice in Wonderland, the Mad Hatter, and later, Peter Pan, Mickey Mouse, and Donald Duck. This year’s initiative has been over two years in development and reaffirms both companies’ commitment to craft, heritage, and immersive storytelling.
André Maeder, Chief Executive Officer of Selfridges Group, commented:
“We’re full of excitement for this collaboration, bringing Selfridges and Disney together for a Christmas like no other. With a shared history of imagination and creativity, it’s been a joy to dream up something this unique and special, working with some of the world’s best storytellers. We can’t wait to reveal more and share the magic with our customers.”
Tasia Filippatos, Global President of Disney Consumer Products, added:
“At Disney, we believe in the enduring power of storytelling to inspire joy, wonder, and connection – especially during the holiday season. Our collaboration with Selfridges allows us to share the magic of Disney through imaginative window displays, festive experiences, and unique products – all inspired by the stories that have captured hearts for generations.”
Festivities Begin Early for Keen Shoppers
Ahead of the official campaign launch, the Selfridges Christmas Shop is already open, offering a preview of Disney-themed seasonal décor. The collection includes iridescent and mirrored Mickey Mouse baubles, character ornaments, and a festive edit that spans perennial princesses to the iconic Tinker Bell.
From 22 September, a dedicated Disney Store destination will open within Selfridges, alongside a residency of the Harry Lambert for Zara x Disney collection at The Corner Shop. These early openings cater to early Christmas planners and Disney collectors eager to secure exclusive products ahead of the peak shopping season.
