Selfridges and Disney have unveiled their Christmas 2025 collaboration, inviting visitors to explore a festive campaign spanning stores in London, Birmingham and Manchester, as well as Selfridges online. The partnership presents a wide range of immersive experiences, bespoke animations, interactive displays and exclusive merchandise collections under the banner “A Most Magical Christmas”.
At the heart of the campaign is the transformation of the exterior of the Oxford Street store. A bespoke façade and nightly light show inspired by Disney’s Sleeping Beauty Castle at Disneyland Paris has been installed. Every evening, a music and light show will illuminate the building between 5pm and 9pm, with Tinker Bell’s pixie dust triggering a spectacle that wraps over 100 metres of lighting around the store. The display features 40 stars, the Jolly Roger ship from Peter Pan, and Cinderella’s carriage, culminating in the reveal of a custom-made 11-metre-tall 3D Disney Castle at the corner of Oxford and Duke Street—the largest installation on the store in more than 50 years.
Twelve window displays along Oxford Street reinterpret classic Disney stories with hand-painted designs, many accompanied by music. One display, crafted by Disney Imagineers, features Tinker Bell interacting with shoppers from within the Darling family’s nursery, part of a Peter Pan-themed scene. Orchard Street windows celebrate original artwork from early Disney concept artists, transforming scenes from Sleeping Beauty, Alice in Wonderland and Cinderella into layered sculptural forms. Stores in Birmingham and Manchester will display windows inspired by Lady and the Tramp, Cinderella and Fantasia.
In-store experiences include the return of the Confetti Spectacle, running in London, Birmingham and Manchester Exchange Square from 6–8 November and again from 5, 6, and 8–13 December. Santa appears alongside Mickey Mouse-inspired dancing baubles and a guest character named Stardust, a Christmas fashion fairy. Their costumes were created by long-time Selfridges collaborator Max Allen. From 1 December, Santa and his troupe will be joined by DJs and live performers across all locations.
In London, the Dolly’s café becomes the setting for Disney Classics Afternoon Tea, offered throughout November and December beneath a stylised night sky. Disney-themed food is also available at Medicine Bakery in Birmingham and Gran Café at Manchester Exchange Square.
The Cinema at Selfridges will show a series of classic Disney films and new releases, including Zootropolis 2 and Avatar: Fire and Ash. Meanwhile, Disney Theatrical Group will deliver live workshops and pop-up performances in Manchester Trafford and London. On 11 November, a Disney Store event at Selfridges will host up to 250 guests for a “Magic of Disney” pin trading experience.
More than 70 brands are collaborating with Disney on exclusive product ranges across fashion, food, beauty, lifestyle and toys. Around 80% of the line-up is available only at Selfridges. Highlights include a Cinderella-inspired stiletto by Christian Louboutin, Coach Tabby and Kisslock bags designed with Mickey Mouse themes, and exclusive beauty items from Jo Malone and Bobbi Brown. Other products include Huishan Zhang dresses, Golden Goose sneakers, and a GANNI x Disney limited-edition range celebrating Daisy Duck. Menswear includes Disney items by South Korean streetwear brand thisisneverthat and DUKE + DEXTER.
In homeware, Bodum features classic Disney character collaborations, while Anna + Nina offers ceramics themed around Alice in Wonderland. A dedicated food range of Disney-inspired treats is also available.
The Castle-themed Corner Shop at Selfridges offers a curated selection of products from brands including Cole Buxton, Nahmias and Chateau Orlando. Additional capsule collections come from Harry Lambert, featuring Steve O Smith, The Skateroom and Chopova Lowena, alongside emerging designers Macy Grimshaw and Yuura Asano. The space will also carry the second instalment of the Harry Lambert for Disney x Zara ‘The Lost Boys’ collection.
The creative campaign includes bespoke animations of Tinker Bell flying over London, Birmingham and Manchester, leading to each Selfridges location. These animations can be viewed on Selfridges and Disney social channels. The campaign runs until the end of December 2025.
André Maeder, Selfridges Group Chief Executive Officer, said: “We’re pushing the boundaries of retail with this once-in-a-lifetime collaboration. We’re beyond excited to share the magic with our customers and see the joy on their faces as they enjoy the light show on the façade, dive into the Disney windows and create memories at our spectacular experiences. This is truly set to be a most magical Christmas.”
Claire Terry, Senior Vice President Disney Consumer Products EMEA, added: “A Most Magical Christmas is a true celebration of creativity and innovation. This extraordinary reimagining of classic Disney storytelling, brought to life through Selfridges’ iconic retail spaces, is fun, engaging, and full of festive magic. We’re delighted to be bringing such special, memorable moments to shoppers from all over the world this Holiday.”
