Danish lifestyle brand Søstrene Grene will open its newest Northern Ireland store at Forestside Shopping Centre on Friday, 13 February, with doors opening at 9:59am. The opening marks the brand’s sixth location in the region and its second store in Belfast, joining its established Ann Street location.
Opening celebrations
To commemorate the opening, the first 100 customers through the doors will receive a complimentary wool throw voucher and a tote bag filled with Søstrene Grene products. Visitors will also be able to enjoy a live classical music performance while exploring the store.
The Forestside store will bring Søstrene Grene’s Scandinavian-inspired aesthetic to another part of the city, offering a curated selection of affordable homewares, furniture, lifestyle products and craft essentials.
Continued UK and Northern Ireland expansion
Founded in Denmark, Søstrene Grene now operates more than 380 stores globally. The Forestside opening strengthens the brand’s presence across the UK and Northern Ireland, which currently totals 69 stores.
“We’re delighted to continue our Northern Ireland expansion with the opening of our new Belfast store. We believe Søstrene Grene’s Scandinavian charm will feel at home in Belfast’s historic setting, offering customers a space for creative inspiration and everyday moments of hygge.”
Mikkel Grene, Group CEO and Co-owner, Søstrene Grene
“We’re pleased and excited to be opening a second store in the vibrant location of Belfast. This new store will bring Søstrene Grene’s carefully curated atmosphere to another part of the city and we can’t wait to welcome customers to experience our thoughtful design.’
Norma Jacob, UK Partner, Søstrene Grene
“We always appreciate the enthusiasm we receive from our store openings in Northern Ireland and we’re sure this new Belfast store will be no exception. As we approach the Grand Opening, we’re looking forward to introducing the world of Søstrene Grene to more of Belfast, with our second destination.”
“We’re delighted to welcome Søstrene Grene to Forestside, adding its distinctive Scandinavian style to our ever-growing retail mix and enhancing the experience for our customers.”
Richard Power, UK Partner, Søstrene Grene
