NEXT has opened a new flagship store at Eldon Square in Newcastle, launching its latest store concept and expanding its offering across all core departments. Spanning 33,694 sq ft, the store includes Womenswear, Menswear, Kidswear, and Homeware.
The site features a newly enlarged Menswear suit and shoe department, expanded by over 200 sq ft, and a Homeware section that has doubled in size, increasing the product range available in the city centre. The space also introduces Newcastle’s first Bath & Body Works, covering 1,458 sq ft.
The interior follows the newest NEXT design, which prioritises customer experience through architectural features such as concealed LED lighting within a timber wrap, varied floor textures, and minimalist ceiling finishes designed to create a more welcoming and textured space.
Jayne Punshon, Store Manager at NEXT, said:
“We are so excited to open this new and exciting store in Newcastle, bigger, brighter, bolder than ever! We look forward to welcoming our customers and are committed to providing them with a great experience!”
Jo Part-Doig, Brand Manager for Bath & Body Works UK & Ireland, added:
“We are thrilled to announce the grand opening of Bath and Body Works at Eldon Square! Our team has been phenomenal, and we can’t wait to welcome everyone to our new location. Join us as we embark on this exciting journey together!”
Helen Cowie, Centre Director at Eldon Square, commented:
“We’re delighted to welcome NEXT’s latest concept store to Eldon Square – a stunning addition that brings more choice, enviable style, and a truly elevated experience for our visitors. With a beautifully designed space and exciting features like Newcastle’s first Bath & Body Works store, this opening reinforces Eldon Square’s position as the heart of city centre shopping. It’s an exciting milestone, and we look forward to seeing our shoppers enjoy everything this new flagship store has to offer.”
