PURESEOUL To Open First Scottish Store In Edinburgh
Korean beauty retailer PURESEOUL is continuing its UK expansion with a first Scottish store at Edinburgh’s St James Quarter, bringing more than 2,000 skincare and beauty products to the destination.
PURESEOUL will open its first store in Scotland at St James Quarter in Edinburgh at the end of August, continuing the Korean beauty retailer’s expansion across the UK.
The new Edinburgh location will offer more than 2,000 Korean skincare and beauty products, including brands available exclusively through PURESEOUL in the UK. Customers will also have access to skincare advice and personalised product recommendations alongside new and established K-beauty products.
The opening forms part of a wider period of physical expansion for the retailer. In May 2026, PURESEOUL was preparing to open its 16th UK store in Bath, its first location in the South West, as part of its wider 2026 expansion programme. Its two-storey Carnaby Street flagship, opened in June 2025, introduced more than 2,000 products from over 60 Korean beauty brands, including 35 brands exclusive to PURESEOUL in the UK.
“We’re incredibly excited to be bringing PURESEOUL to Edinburgh and opening our first store in Scotland. The demand for PURESEOUL continues to grow across the UK, and St James Quarter is the perfect location for us to introduce even more customers to our exclusively curated Korean beauty offering. “Edinburgh has been one of our most requested locations for some time, so opening here feels like a natural next step for us. We’re looking forward to becoming part of the local community and welcoming both new and existing customers through our doors.”
Leslie Tang, CEO & Founder, PURESEOUL
The Edinburgh store is scheduled to open at St James Quarter at the end of August, with an exact opening date yet to be announced.
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
