Crew Clothing has opened a new store at Westfield London, bringing the premium British lifestyle brand to one of the capital’s major shopping centres.

Crew Clothing Company shopfront at Westfield London, with crossed-oar graphics on the glazing and menswear on mannequins in the window

The 1,690 sq ft store at Westfield London showcases the brand’s latest collections for men and women, including heritage rugby shirts, polos, Oxford shirts, printed dresses and supersoft knitwear.

The opening is part of Crew Clothing’s continued retail expansion and follows new stores at Meadowhall and Bluewater earlier this year, as the brand builds its presence across some of the UK’s largest shopping centres.

“We’re delighted to be opening our new store at Westfield London, a destination that attracts visitors from across the UK and beyond. It’s an exciting opportunity to bring Crew Clothing to a new audience and showcase our collections in one of the UK’s most iconic retail locations.

Following our openings at Meadowhall and Bluewater earlier this year, this launch marks another important step in our continued retail expansion. We’re looking forward to becoming part of the Westfield London community and welcoming customers into the store this season.”

Carol Kane, Head of Retail, Crew Clothing

Founded in 1993 in the back of a windsurfing shop in Salcombe, Crew Clothing draws on the British outdoors and the coast, and sells menswear, womenswear and childrenswear alongside footwear and accessories. In 2025 the brand launched Crew Sport, a performance range inspired by British sport.

Man and woman in Crew Clothing outerwear and knitwear walking on a beach under a check umbrella

The retailer operates more than 100 stores across the UK and sells online, and its sporting partners include the England Red Roses, the LTA, Henley Royal Regatta, iPadel and Exeter Chiefs.

Crew Clothing Opens New Store at Westfield London
Publisher and Content Director at  | Website | + posts

Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.