Eurofund Group has acquired The Broadway in Bradford, marking the pan-European investment, development and real estate management group’s first wholly owned investment.
The acquisition is Eurofund Group’s second UK retail asset and sees the company take on the role of both investor and asset manager. The centre has been acquired from Joint Fixed Charge Receivers, who were represented by Savills. Financing support for the purchase has been provided by BGO.
Following the acquisition, Eurofund Group plans to invest a further £10 million in an asset enhancement plan focused on improving the customer experience and leasing mix.
The Broadway is a circa 570,000 sq ft retail and leisure destination in the centre of Bradford, West Yorkshire. Originally developed by Westfield and launched in 2015, the centre is anchored by brands including Primark, JD Sports, H&M, Next, Flip Out and The Light Cinema.
The centre currently attracts annual footfall of 11 million. Eurofund Group said the asset offers further potential for growth and to establish itself as the dominant retail destination for Bradford and the wider catchment area.
“The acquisition of The Broadway marks a major milestone for Eurofund Group as our first-ever solo investment and a significant step in expanding our UK footprint. It reflects our ambition to act as a proactive investor and developer, focused on retail assets with the potential to become dominant catchment destinations. Building on the successful repositioning of Silverburn, we see a unique opportunity to continue unlocking long-term value and delivering tangible impact.”
Ion Saralegui, CEO of Eurofund Group.
“We are delighted the Eurofund Group has recognised our commitment to delivering an impressive programme of regeneration projects, high-quality transformative place shaping and the delivery of outstanding, award-winning public realm. This is a significant vote of confidence in the future of Bradford city centre. Broadway is a key part of Bradford’s ambitious, ongoing redevelopment”.
David Shepherd, Strategic Director for Place at Bradford Council.
The acquisition comes as Bradford continues to benefit from regeneration activity following its designation as UK City of Culture 2025. Recent projects include the launch of the £50 million Bradford Live entertainment venue, which is set to become one of the region’s largest conference and events spaces, alongside plans to deliver more than 1,000 new homes in the city centre.
Asset Management Strategy
Eurofund Group said it will apply the same active asset management strategy used at Silverburn to The Broadway. At Silverburn, the company’s approach has delivered record footfall for three consecutive years, including 17 million visits in the 12 months to March. The centre has also recorded approximately 23% year-on-year like-for-like sales growth, while occupancy has increased from 72% to around 95%.
‘Our approach is rooted in hands-on asset management and operational excellence, with a strong focus on leasing, customer experience and day-to-day performance. At The Broadway, we see a clear opportunity to further strengthen its position as the leading retail destination in its catchment.’
Alberto Esguevillas, CEO UK Retail at Eurofund Group.
European Portfolio Activity
Eurofund Group has also continued to develop its European portfolio through a series of transactions in 2026. These include the €340 million disposal of Islazul in Madrid and the acquisition of Grotte Center in Italy alongside Frasers Group, with a further €35 million committed to its repositioning.
Eurofund Group was represented by Time Retail Partners in the transaction, while Savills represented the Receivers.
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