Braehead Shopping Centre, part of SGS Group, has confirmed the upcoming opening of a new store from global pop culture retailer MINISO, marking the brand’s first location in Glasgow and only its second in Scotland. The announcement strengthens Braehead’s position as a key retail and lifestyle destination in the region.
Set to open in the coming months, the 2,267 sq ft store will be located on the centre’s lower level, opposite MAC. This move brings the number of MINISO stores in the UK to 39, continuing a steady expansion strategy focused on high-traffic shopping locations.
The retailer, known for its affordable and design-led product ranges, has built a strong global following with exclusive collections featuring popular franchises such as Sanrio, Harry Potter, Disney, Stitch, Pokémon, and Care Bears. Its product mix includes plush toys, blind boxes, beauty products, home accessories, snacks, and seasonal merchandise, all housed in vibrant, immersive store environments.
“We are excited to be opening at Braehead – our second location in Scotland,” said Saad Usman, Chief Operations Officer at MINISO. “Braehead is a well-known retail and leisure destination with a fantastic mix of brands and a loyal customer base. We look forward to introducing our colourful and unique collections to the Braehead community and welcoming shoppers into an immersive and engaging store environment.”
Targeting a broad demographic, MINISO appeals to Gen Z consumers, students, families, and young professionals, offering accessible price points alongside novelty and design appeal. Its arrival at Braehead is expected to broaden the centre’s customer draw and enhance its family-friendly retail mix.
Rob Jewell, Managing Director of Asset Management at Pradera Lateral, commented: “MINISO is a highly anticipated addition to our retail mix and reinforces Braehead’s position as a leading retail and leisure destination in Scotland. As a globally recognised brand with a unique and engaging offering, MINISO brings a dynamic new product range to the centre, combining affordability with quality, resonating across generations.
“The launch of its first store in Glasgow at Braehead is a clear endorsement of the centre’s continued appeal amongst international brands seeking a high performing and vibrant location.”
